The Malaysia-based company is expanding its footprint into Japan, the US and Europe with a goal of making RM10 million in sales by the end of 2013, after merely turning its focus to cosmetics and toiletries two years ago.
SKCC's general manager Tee Kok Hiem, reckons, based on his 20 years in cosmetics manufacturing plants in Malaysia and China that “with the growing industry for beauty and skin care products, we are confident of achieving RM10 million sales by end of 2013.”
Catering to Asia and beyond..
According to Tee, the company has grown rapidly to become a major player in developing and manufacturing an original brand, whilst also capitalizing on the booming halal market within the region.
With a line of products that feature traditional ingredients and extracts including ginseng widely used by the Chinese community, Tee is confident the firm will now be able to tap local firms wanting to start or expand their range of products for the Asian market.
To date, SKCC Laboratories, a subsidiary of KK Group, has twenty original equipment manufacturing (OEM) partners on board locally and abroad and its ‘Asianic’ skin care brand is building up momentum on a global scale.
“We are using only the finest, natural and safe ingredients formulated while the production is administered by a team of chemists and microbiologist headed by an R&D manager with over 10 year of field experience,” says Tee.
Before adding that; "unlike skincare ranges that use sodium laureth sulphate to create a 'rich creamy lather' effect, our products only use natural ingredients not considered harmful to use in the long run."
The general manager further notes that the company has a plant in Taman Desaria complete with its own research and development facilities that is ISOcompliant and is set to develop, design and manufacture products to cater to the demand of local and international clients.
Cracking Asia's markets
According to Judith Higgins, CEO of GMD Group USA and her partner Chris Han, despite increased spending power, brands looking to tap into the Asian market face multiple challenges, due to the market being largely dominated by brands from the US and France.
Cosmetics Design spoke with Higgins and Han in China, ahead of an educational session at HBA Global Expo back in June whereby the specialists in connecting beauty product manufacturers to major distributors worldwide, said that online sales and the celebrity effect are the most efficient ways to build up new brands on the Asian beauty market.
According to both experts, while Japan is experiencing many ups-and-downs in sales volume, China on the other hand is rapidly catching up in that there is ample room for beauty brands from other countries to expand their business.