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Shiseido appoints new VP


Shiseido Americas Corporation (SAC), the US subsidiary of Tokyo-based Shiseido has announced the appointment of Jeanette Garner as vice president of E-Commerce.

Garner is to lead the newly created department, which is said to combine the existing global e-commerce functions for SAC’s NARS and Shiseido brands.According to the company, the new role involves developing the company’s overall e-commerce strategy and managing the e-commerce businesses for both brands including online marketing, merchandising and site operations.

The newly appointed VP joins SAC from the Lancôme division of L’Oréal USA where she was the VP head of E-Commerce/Interactive Marketing at Lancô Previously, Garner served as director of merchandising internet and catalogue for beauty at Victoria’s Secret Direct and held management position at both and Saks Direct also in the beauty category.

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