Hair care has shown relative resilience to the global recession, with a slowdown in sales rather than real declines. While consumers in developed markets rationalised their expenditure, changing habits in the developing world and increased efforts by manufacturers to expand penetration levels in these regions have helped sustain global consumption.
Naturally, staying one step ahead of these trends is crucial to success. Thanks to a targeted conference programme that tackles the latest movements in the category, HairCareIngredients2013 offers the essential tools the hair care industry needs to navigate this ultra-competitive market.
In particular the programme will be looking at the latest advances in both the areas of research and development as well as formulation, illustrating how the hair care sector is increasingly relying on technological and scientific advances to give consumers the product functionality they want.