Clariant furthers its personal care brand identity in India

Indian market​

Clariant, the speciality chemicals leader, is focusing its development efforts on the home and personal care (HPC) market in India by appealing to consumers with its naturally and organically-sourced ingredients.

To strengthen its position in the Indian marketplace, the company exhibited a range of products including its newly-acquired actives range, natural ingredients and BeautyForward trend guide at the HPCI 2017 event from 2-3 March 2017.

“Clariant thrives on the ability to identify new customer needs at an early stage and develop innovative solutions,”​ said R Kumaresan, Head of Industrial and Consumer specialities in India, Clariant.

“This robust portfolio of formulation inspirations, across several market segments of the home & personal care industry is our commitment towards enhancing the overall consumer experience.”​

The company intends to focus particularly on Indian homegrown brands through the use of its wide-ranging ingredients. By supporting formulations and R&D in the country, the brand hopes to establish new and innovative products.

Forming relationships​

Clariant has also created strategic alliances with BioSpectrum and Beraca to increase its opportunities in the natural ingredients sector.

In 2015, Clariant acquired a 30% stake in Beraca, a Brazil-based company that markets natural and organic certified cosmetic ingredients. A year later, the chemicals creator purchased 17% of BioSpectrum, the South Korean speciality active cosmetics developer that uses ingredients from Asia’s diverse flora.

Natural demand​

As the demand for natural and sustainable ingredients continues to positively influence consumer purchasing decisions, the sector has transformed from a niche segment to a mainstream staple of the cosmetics and personal care industry.

“Clariant's sustainable and innovative beauty ingredients and trend insights will create a positive impact on people's lives through influencing the beauty products of tomorrow,”​ added Nicolas Lasbistes, global technical marketing manager for personal care, ICS, Clariant.

As demand for these products has increased since 2015, other multinational companies in India including Hindustan Unilever, Colgate-Palmolive India and Dabur India have strengthened their natural product ranges and created promotional campaigns to support these, Euromonitor International reported.