Beyond Beauty ASEAN-Bangkok to showcase leading brands and trends in APAC

 Beyond Beauty ASEAN-Bangkok (BBAB), the annual cosmetics trade show and conference will be held at IMPACT Exhibition & Convention Center, Bangkok, Thailand, between 22-24 September 2016.

This year is set to be its largest event, with over 400 companies - an increase of 25% from 2015 - exhibiting more than 1,500 brands.

Marketed as the gateway to the Southeast Asian beauty and cosmetics markets, BBAB covers a range of industries including beauty and cosmetics, hair and nails, herbal and health, Original Equipment Manufacturers (OEMs) and packaging, aesthetics and dermatology.

APAC region’s growth​

During the three-day exhibition, $50 mn worth of trade is expected to be conducted, strengthening the APAC region’s anticipations for ongoing growth.

According to Euromonitor International, Asia-Pacific (APAC) leads the growth in premium cosmetics between the period 2012-2017. By 2017, research shows that the APAC region as a whole is expected to have contributed $6 bn to the premium beauty market.

“With ASEAN ranking as the seventh largest global economy, the beauty industry has great potential and unlimited opportunities to develop their business not just in ASEAN, but across the whole of Asia,”​ said David Bondi, COO, Informa APAC, in a press release.

Commenting on one growing trend in the APAC region, Suwannachai Lohawuttanakul, President, Institute for Small and Medium Enterprises Development (ISMED), commented: “The beauty and health industries have been growing and developing constantly over the year, in which halal cosmetics product has a total worth of $560 mn.”​

Event Attractions​

To reflect the popularity of Halal cosmetics and packaging,  a trends conference about the opportunities and challenges of halal cosmetics industries will take place at BBAB.

The three-day trade show will include a comprehensive trends conference programme that will see speakers explore a wide range of emerging and prominent trends.

To reflect current levels of innovations and creativity, the journey of the senses with centdegrés will enable visitors to witness design experiences that involve the five senses.

The Creativity Presentation Theatre gives exhibitors the opportunity to sample and understand the latest products and services on offer in the APAC region.

Exhibitors and Trends​

“Emerging trends present at this year’s BBAB will include ethically and environmentally conscious products, natural ingredients and products, and individualised customised products,”​ says Mabel Ong, Marketing Director Asia, Informa.

A wide variety of brands from all sector of the beauty and cosmetics industries will be present at BBAB. Below is a snapshot of the companies and trends on display.

• Skincare​

AR&GP​, describing itself as a stylish, urban and luxury cosmetic brand, will introduce its latest skin care product, Jusibel (‘I’m beautiful’ in French). The brand states it is “not only effective skincare but confident style care too”.

BEAUADD ​will also display masks sheets and packs, skin care products with high-quality raw materials under special formulae under its Baroness and Milatte skin care brands.

Protent Herbal Hand Made Soap, by B P Aesthetic,​ is a 100% pure natural soap that uses plant oils. Guangzhou ELOV Cosmetics ​will display its range of skincare products that include skin care face masks, blackhead removal nose strips, anti-wrinkle cream and sunblock. 

• Oils​

As oils for the skin, hair and body are a popular skincare trend currently, this will be a key offering at this year BBAB.

Thai brand, Aroma Olive Oil​, will highlight this growing trend with its Palestinian Extra Virgin Olive Oil (EVOO). It uses a production technique of stone crushing/pressing of the olive of the olive fruits. Brands are also using oils to obtain natural and eco-friendly products.

• Cosmetic Packaging​

Benyo Cosmetic Packaging ​continues to introduce advanced acrylic manufacturing technology and equipment to design and develop high-end cosmetic packagers.

CTK Cosmetics​, which creates high-quality packaging manufacturing and trend-based product formulation development will also be present, along with Toly Korea​ to showcase luxury packaging for the cosmetic fragrance and skincare industries.

• Anti-aging​

Carmado’s SkinClinic ​brand offers a range of highly efficient range of product and treatments that focus on skin whitening, anti-aging, anti-acne, and professional only products.

The Anti Aging Box Set by Chanjira Skincare Innovations​ contains red algae extract to create an effective skin rejuvenator.

At BBAB, Fabulous Women ​will introduce their first moisturising facial spray that protects against aging and promotes healthy skin, which contains spring sea water and rose water.

• Skin-whitening​

Combining the region’s sustainability and skin-whitening trends, SkinCure​ uses natural ingredients to develop a new technology and products within the anti-ageing and skin whitening sectors.

JMB’s skincare line Shinetree​ also contains ten herbal ingredients in its Botaniceutical Plus -10 Complex to create masks, portable skin care products and intensive skin care with natural formulations.

The PERI’S​ will be presenting its camellia product lines that consist of a whitening essence mist and a whitening cream, which have been designed “for oriental women who want to get the maximum effects with the minimum use of cosmetics”. 

Green Solutions ​has launched Raclia Perfect Cream, which aims to block heat and protect the user from infrared light and ageing. 

• Male Beauty​

The Boyztoy​ will showcases its Instant Darker Eyebrow wax, a beauty product that has been designed for men who want to enhance their eyebrows.

For five consecutive years, the ASEAN market has achieved double-digit growth, according to Yano Research Institute. Cosmetic imports in the ASEAN region have been reported to be valued at approximately $4.6 bn per annum.