In one of its latest market reports, the analyst delves into the certified natural cosmetics world and in its assessment has uncovered some promising information on the Asia market.
According to Kline, natural cosmetics and natural personal care account for 12 percent of the turnover on the global cosmetics market, which in 2011 amounted to US$26.3bn.
The study reveals that the biggest markets, with a market share of around 40 percent, are in Asia.
Speaking at the Natural Cosmetics Conference in Berlin, Kline project manager, Agnieszka Saintemarie, drew particular attention to China, Japan and South Korea.
The sustainability trend and the growing preference for natural cosmetics plus the extension of distribution are seen by Kline as the driving forces over recent years.
The second largest is Europe with a 20 percent market share, of which a half is attributable to the strongest markets in Germany, French, Great Britain and Italy.
Brazil is a market with robust growth and, according to Kline, accounts for 18 percent of global turnover, whilst the figure for the United States is 15 percent.
The classic markets for natural cosmetics (Europe and the USA) have in recent years lost market share to countries like China and Brazil, whilst Kline has also witnessed a worldwide tendency toward increased sustainability, a green lifestyle and genuine natural cosmetics.
In Asia, especially in Japan, Korea, Malaysia, Hong Kong, Singapore and Taiwan the popularity of natural and organic cosmetics has significantly grown.
In countries gaining economic weight such as India, sales volumes of cosmetics have undergone a general growth including natural and organic cosmetics.
Amongst other reasons, this is due to rising income levels which allow the growing middle-class to afford more personal care products. At the same time high-income consumers have started to look for premium products.