2012 was a big year for the cosmetics industry in Asia-Pacific, with emerging markets booming, big players upping their presence and changing regulations. CosmeticsDesign-Asia.com takes a look at the top stories of the year in this 2012 round-up.
This year saw the launch of CosmeticsDesign-Asia.com in September, as the Cosmetics Design breaking news portfolio expanded its truly global coverage.
Without any further ado, here is the round-up of the top 5 stories of the year…
And the winners are…
2012 saw many of the global industry giants make their presence felt and France-based player L’Oréal singled out the Asian markets as key to growth for the company .
The cosmetics manufacturer’s first half 2012 results were significantly boosted thanks to a sales drive in Asia, and CEO Jean-Paul Agon said these markets will be key to growth in the next two decades for L’Oréal, with the markets in India and China highlighted as holding the greatest opportunities.
Not to be outdone, rival Estée Lauder also increased its presence in Asia-Pacific, crowned with the October launch of its first China-focused skin care brand, Osiao , to leverage its rapid sales growth in the region.
It was the company’s first skin care brand specifically designed for a particular group of consumers; addressing the unique skin care needs of Asian women; which CEO Fabrizio Freda said was to help the company “stay ahead and maximise sales [by focusing on] individual needs and develop products for different cultures and lifestyles.”
Skin care central
Targeted skin care products seem to be one of the growing trends in the region, as Mintel highlighted the emerging popularity of BB and CC creams in the region.
Lotions target seasonal skin care issues and a boosting serum designed to enhance other products completed the four focal products highlighted by the market researcher .
In at number four, Euromonitor provided a further report dissecting the markets in the Asia Pacific region, to reveal the current state of the skin care segment and its potential for growth in the coming years.
According to Euromonitor, the skin care segment has 23 percent of the global beauty market share, pinpointing the Asia-Pacific region in particular, as having some of the highest numbers of new product launches, especially in the anti-aging category.
Completing the top 5, and looking to make a name for itself in the region; the Malaysian market is also tipped to boom, thanks to the untapped potential of Halal cosmetics and the emerging waterproof cosmetics trend.
Not forgetting show coverage
One of the year’s big highlights was the return of the in-cosmetics Asia show in Bangkok , focusing on the latest area-specific developments in skin care, hair care and color cosmetics.
As well as seminars focused on skin whitening products in Asia, there was also a focus on thicker hair trends in Asia, how cooling formulations could be the next big thing in color cosmetics , and also a look at the unearthed potential of packaging in the Asia-Pacific cosmetics market .