Packaging & Design

Weleda has created a small internal startup to build out fresh innovations across packaging and formulation [Getty Images]

Big Brand Talks – In Conversation with Today’s Beauty Leaders

Weleda R&D chief: ‘We’re trying to switch our way of innovating’

By Kacey Culliney

Swiss natural and organic beauty brand Weleda has formed a small-scale internal startup to speed up product development and market testing, presenting a very new way of working, its R&D head says.