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Innovation and green on agenda at Luxe Pack Shanghai


As the luxury goods market in China grows, Luxe Pack Shanghai prepares to open its doors this March showcasing the latest innovations as well as focusing on sustainable development.

China demonstrates strong growth in the luxury goods market and according to organisers, the market is becoming more structured and refined in its demands for differentiation of products at point of sale, reductions in packaging weights and eco-design.

Additionally, the event will look at aspects of sustainable development, in its “Luxe pack in green” focus, which will address solutions for eco-responsible packaging as an answer to the worries shared by manufacturers of luxury goods both in China and worldwide.

The event is held on 29 and 30 March 2011 at the Shanghai International Convention Center.

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