In-cosmetics Korea reveals top trends at this week’s show

Leading innovation​

The third edition of the show, which, this year has been extended to three days, will welcome R&D professionals looking to source the latest ingredients, trends and insights from the Korean marketplace.

In-cosmetics Korea will demonstrate the K-beauty hub’s expansion plans and predictions for growth. 

Market research company, Euromonitor International, predicts that the country’s annual retail sales value will rise to $11.4bn (€10.2 bn), representing a 4% increase on 2016. This growth comes as product developers in the Korean and global marketplaces look to develop their portfolios and create new formulations.  

The Korean cosmetics space remains a fruitful and popular choice for international suppliers and investors, with cosmetics manufacturers importing 78% of their ingredients and ploughing resources into R&D efforts.  

Run by Reed Exhibitions, this year’s Korean programme is expected to welcome 214 exhibitors. Of these, 58% are international exhibitors and one in four are new to the show.

Knowledge is power ​

A programme of seminars will explore various trends and geographical regions to highlight the opportunities available to formulators and marketers.

Southeast Asia is opening up new and exciting opportunities in the make up, skin care and hair care sectors, as domestic producers are investing in innovations to fuel growth. Sharon Kwek, Senior Beauty and Personal Care Innovation and Insights Analyst at Mintel, will analyse the trends and insights in this region.   

Eco-friendly and biotechnology-based ingredients are on the up in Korea, as the utilisation of technology in beauty remains prominent.  Dr Chang Seo Park, Head of R&D Center at NRC, will look at the progression and advancement in cosmetics ingredient production in Korea as it aims to tackle environmental issues. 

Customisation, both now and into the future, will be discussed by Belinda Carli, Director of the Institute of Personal Care Science, while Nicole Fall, Founder of fivebyfifty will provide a strategic analysis of the top ten beauty trends expected to make a big impact in Korea and the wider globe in the next three years.   

Technical element​

This year’s programme will feature technically-focused seminars that explore specific concepts and scientific developments that are helping to evolve the personal care industry.

Frederic Serres of Givaudan Active Beauty will explore how targeting keratinocytes stem cells can help to achieve full body rejuvenation, while Marty Lumain of health and beauty ingredients manufacturer SEPPIC will consider the importance of emotions in beauty choices through stimulating formulas such as the ‘Mood Paint’ concept.

Understanding the senses​

This year’s event will feature the new sensory bar, containing a live demonstration area. As consumers’ beauty buys are appealing to all five senses, particularly aesthetics, smell and feel, colour cosmetics are focusing on texture and sensory properties. Face masks, oils, creams and balms all demonstrate sensations, textures and innovations.

For more information, visit http://korea.in-cosmetics.com/​