PCHi 2017 unveils exhibitor presentation theatre amongst new additions

Taking place from 21 – 23 February 2017 at the Guangzhou Poly World Trade Center in Guangzhou, China, the organizers are expecting more than 15,000 visitors, together with a mixture of new show segments to cater to a wider audience.

“With every edition, we’re on a lookout to provide more opportunities for our exhibitors to connect directly with their target audience,”​ shared Elynn Xu, Project Manager at Reed Sinopharm Exhibitions.

“PCHi is one of the more prominent events for the personal and homecare market at large, and our exhibitors value PCHi as a platform to meet with the industry. We’re making every effort to ensure that attendees at PCHi 2017 will leave feeling refreshed and equipped for the new year.” ​

New onsite marketing platform​

According to the show organiser, PCHi 2017 will see the introduction of a brand new onsite marketing platform that is specially designed for maximum exhibitor-visitor engagement. Located on the main show floor, the PCHi Exhibitor Presentation Theatre is an opportunity for participating companies to engage their target audience in an intimate setting.

Exhibitors will have access to a private conference room set up with 120-pax seating and audio-visual support, where they can share more about their innovations with attendees in half or full day slots. This fuss-free arrangement helps exhibitors take their mind off logistical and administrative challenges, allowing them to focus on doing business and meeting new prospects.

Old Favorites at PCHi 2017​

In addition, visitors can also expect to interact with global manufacturers exhibiting under the PCHi Packaging, Equipment, Testing and Substrate Zone. While these businesses play a supporting role in the cosmetics and personal care industry, they are vital in the development and delivery of finished products 

As the packaging, equipment, testing and substrate sectors continue to grow in importance, PCHi is expanding the zone to keep up with the industry’s demands.

Visitors to PCHi 2017 can expect to interact with and to experience innovative technologies from established companies such as Guangzhou Sina-Ekato Chemical Machinery and Guangzhou Landproof Testing Technology

Return of new technology and product platforms​

Also returning to PCHi next year are popular attractions such as PCHi’s New Technology Session (NTS)and New Products Showcase. As of August, 15 companies have confirmed their presentation slots at NTS, and 7 international and domestic companies will present their latest solutions at the New Products Showcase.

“The support that we’ve received from our exhibitors and visitors has successfully brought PCHi this far into the international spotlight,”​ Xu said.

“Over the years, we’ve received requests for more exhibitor-visitor engagement opportunities, and we’re giving back to our loyal supporters by introducing initiatives like the PCHi Exhibitor Presentation Theatre. We’re confident that this new addition to our 10^th​ Anniversary event will help them to achieve even better results.”​