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Regions > Japan


Japan hosts two of the largest cosmetics manufacturers from Asia-Pacific and is one of the most developed markets in the region. Skin care is still one of the key market drivers with skin whitening and lightening proving very popular.

L’Oréal presents sol-gels research to the Japanese industry

08-Oct-2015 - A team of scientists at L’Oréal have presented their work on silane technology that treats fine and damaged hair at the International Sol-Gel Conference in Kyoto, Japan....

Kawaii Way bottles Tokyo style for international fans

07-Oct-2015 - Cosmetics player, Asia Kawaii Way has launched 'Face Toyko' cosmetics boxes to share popular make-up products and techniques from Tokyo with the rest of the world. 

Japan to 'streamline' regulation on cosmetics imports

06-Oct-2015 - Japan's Cosmetic Importers Association has announced its intention to abolish the current import notification system for cosmetics to speed up the process for international players.

Berry nice! Asia's 'beauty from within' formulators preference for Nordic fruit

29-Sep-2015 - East Asia's supplements market - which includes 'beauty from within' products is favoring bilberries, lingonberries and cloudberries so much that workers from Thailand are even traveling to Finland and Sweden for supplies....

Shiseido’s Social Business Model in Bangladesh recognised by the UN

24-Sep-2015 - The United Nations Development Programme (UNDP) has recognised cosmetics maker Shiseido’s Social Business Model, whereby it seeks to improve social status and lifestyle of rural women by skin care products,...

Japan to see high growth in beauty supplements thanks to rising male interest

17-Sep-2015 - Japan is expected to be the prominent contributor of skin and hair care beauty supplements revenue, ahead of China by 2020.

Japanese scientist awarded for 'trail-blazing work' on stem cells research

10-Sep-2015 - This year's Chanel 'CE.R.I.E.S.' Award that honors global research in the area of healthy skin and/or its reactions to environmental factors has been scooped up by Japan's Emi Nishimura M.D., Ph.D....

Cosme Toyko 2016 to attract the biggest international audience yet!

09-Sep-2015 - The 2016 edition of Cosme Toyko is fast gaining international interest; attracting more exhibitors than ever from Europe, the US, Middle East and Africa.

Japan's beauty makers shift focus with targeted cosmetics to beat off competition

09-Sep-2015 - Japan's cosmetic manufacturers are developing more specialized products and personalized services to make up losses in their boutiques due to stiff competition from drugstores.

Superhero skin care masks? Japan's mixing it up in male grooming

26-Aug-2015 - Japanese cosmetics brand, Isshin-do Honpo has taken male grooming to another level with a range of quirky 'superhero' re-juvenating face masks, perhaps to entice men into more exciting skin care routines......

Japanese beauty retailer finds a new way to entice shoppers with interactive shop windows

19-Aug-2015 - Japanese colour cosmetics retailer, Ainz & Tulpe has introduced facial recognition shop windows that capture shoppers as they walk by with the latest make-up 'looks' they can then access in their...

Asia in Focus

The male grooming revolution is on its way with Japan's ‘joshiryoku danshi’

13-Aug-2015 - Joshiryoku danshi refers to a generation of young Japanese men who aren't interested in a traditional masculine role but rather invest their time and money on 'feminine activities' like shopping and beauty routines....

Japan emerges as a key market for Hermès fragrance sales

29-Jul-2015 - Luxury fashion house, Hermès has revealed that its' fragrance arm in Japan is up 20% – a rise the brand attributes to a “selective distribution network”.

Shoppers from China & Taiwan boost Japan duty-free sales

28-Jul-2015 - The Japanese government is easing up on visa rules and expanding the scope of duty-free shopping as it prepares to host the Olympic Games in 2020.

Hot topic

Beware of 'polite business'! The challenges of cracking Japan's cosmetics market

17-Jul-2015 - Establishing or indeed sustaining business in Japan's cosmetics market depends on the seamless interaction and integration with its culture, not something every international company has managed to get right...

Japan leads the way in nutricosmetics innovation

01-Jul-2015 - As consumers in Asia become aware of the benefits of nutricosmetics, the region is set to dominate the global growth of the segment as demand for green credentials takes on...

Japan to further ease visa restrictions to boost sales

17-Jun-2015 - The Japanese government is reducing its visa requirements as well as investing in language services to encourage tourist spending in the country.

Global beauty research finds Japanese are the 'most critical' of their looks

11-Jun-2015 - According to a global survey by market researcher GfK, while half of the people were found to be 'fairly' or 'completely' satisfied with their looks, Japan's people are the most self-critical with over...

Asia's the second largest cosmetics market after Europe, experts report

11-Jun-2015 - According to the latest research from, Asia-Pacific is the second largest market for cosmetics after Europe, expected to reach $126.8 billion by 2020, registering a CAGR of 4.02%....

Fujifilm signs new deal with Algatech to expand astaxanthin supply

10-Jun-2015 - After almost a decade of sourcing Algatech’s astaxanthin as the main active for its Astalift skin care products, Fujifilm has now signed a supply and long-term agreement to distribute the company's astaxanthin raw materials in...

Shiseido confirms Burberry deal!

03-Jun-2015 - Shiseido has confirmed it has signed an agreement with luxury fragrance house Burberry to distribute its colour cosmetics and fragrance products in Japan.

Muji - Japan’s 'IKEA' expands beauty range in Australia

02-Jun-2015 - Japan's version of Swedish furniture maker 'Ikea' that also offers an affordable cosmetics range, is expanding into Australia after huge success in its home country.

Market Insight

ASEAN is ideal for catering to organic and natural demand, says expert

27-May-2015 - Whether working out, meditating or making healthy purchasing decisions, consumers today are taking better care of their health. This shift in behaviour has impacted the cosmetics industry, particularly with organic...

Japan's largest cosmetics portal - @cosme invests in English version

19-May-2015 - The largest cosmetics and beauty portal in Japan, has invested in an English-language portal to tap into an even bigger market share.

Shiseido sees opportunity in Japan's pollen concerns

14-May-2015 - As well as experiencing a high pollen count this spring, Japan has been hit by the pollution coming from China, which has opened up a new segment of opportunity for cosmetic players... ...

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