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Regions > Japan

Japan

Japan hosts two of the largest cosmetics manufacturers from Asia-Pacific and is one of the most developed markets in the region. Skin care is still one of the key market drivers with skin whitening and lightening proving very popular.

Superhero skin care masks? Japan's mixing it up in male grooming

26-Aug-2015 - Japanese cosmetics brand, Isshin-do Honpo has taken male grooming to another level with a range of quirky 'superhero' re-juvenating face masks, perhaps to entice men into more exciting skin care routines......

Japanese beauty retailer finds a new way to entice shoppers with interactive shop windows

19-Aug-2015 - Japanese colour cosmetics retailer, Ainz & Tulpe has introduced facial recognition shop windows that capture shoppers as they walk by with the latest make-up 'looks' they can then access in their...

Asia in Focus

The male grooming revolution is on its way with Japan's ‘joshiryoku danshi’

13-Aug-2015 - Joshiryoku danshi refers to a generation of young Japanese men who aren't interested in a traditional masculine role but rather invest their time and money on 'feminine activities' like shopping and beauty routines....

Japan emerges as a key market for Hermès fragrance sales

29-Jul-2015 - Luxury fashion house, Hermès has revealed that its' fragrance arm in Japan is up 20% – a rise the brand attributes to a “selective distribution network”.

Shoppers from China & Taiwan boost Japan duty-free sales

28-Jul-2015 - The Japanese government is easing up on visa rules and expanding the scope of duty-free shopping as it prepares to host the Olympic Games in 2020.

Hot topic

Beware of 'polite business'! The challenges of cracking Japan's cosmetics market

17-Jul-2015 - Establishing or indeed sustaining business in Japan's cosmetics market depends on the seamless interaction and integration with its culture, not something every international company has managed to get right...

Japan leads the way in nutricosmetics innovation

01-Jul-2015 - As consumers in Asia become aware of the benefits of nutricosmetics, the region is set to dominate the global growth of the segment as demand for green credentials takes on...

Japan to further ease visa restrictions to boost sales

17-Jun-2015 - The Japanese government is reducing its visa requirements as well as investing in language services to encourage tourist spending in the country.

Global beauty research finds Japanese are the 'most critical' of their looks

11-Jun-2015 - According to a global survey by market researcher GfK, while half of the people were found to be 'fairly' or 'completely' satisfied with their looks, Japan's people are the most self-critical with over...

Asia's the second largest cosmetics market after Europe, experts report

11-Jun-2015 - According to the latest research from ApacMarket.com, Asia-Pacific is the second largest market for cosmetics after Europe, expected to reach $126.8 billion by 2020, registering a CAGR of 4.02%....

Fujifilm signs new deal with Algatech to expand astaxanthin supply

10-Jun-2015 - After almost a decade of sourcing Algatech’s astaxanthin as the main active for its Astalift skin care products, Fujifilm has now signed a supply and long-term agreement to distribute the company's astaxanthin raw materials in...

Shiseido confirms Burberry deal!

03-Jun-2015 - Shiseido has confirmed it has signed an agreement with luxury fragrance house Burberry to distribute its colour cosmetics and fragrance products in Japan.

Muji - Japan’s 'IKEA' expands beauty range in Australia

02-Jun-2015 - Japan's version of Swedish furniture maker 'Ikea' that also offers an affordable cosmetics range, is expanding into Australia after huge success in its home country.

Market Insight

ASEAN is ideal for catering to organic and natural demand, says expert

27-May-2015 - Whether working out, meditating or making healthy purchasing decisions, consumers today are taking better care of their health. This shift in behaviour has impacted the cosmetics industry, particularly with organic...

Japan's largest cosmetics portal - @cosme invests in English version

19-May-2015 - The largest cosmetics and beauty portal in Japan, @cosme.com has invested in an English-language portal to tap into an even bigger market share.

Shiseido sees opportunity in Japan's pollen concerns

14-May-2015 - As well as experiencing a high pollen count this spring, Japan has been hit by the pollution coming from China, which has opened up a new segment of opportunity for cosmetic players... ...

Asia's senior market not to be underestimated, says Euromonitor

07-May-2015 - Contrary to popular belief that senior consumers are frugal spenders with lower incomes, Euromonitor says they are a growing demographic that cannot be ignored, providing rich opportunities for companies that get it right.  ...

A look at Fujifilm's astaxanthin 'breakthrough' in skin care...

06-May-2015 - By transferring its' expertise with antioxidant astaxanthin to cosmetics, Fujifilm has been making serious headway in Asia with the Astalift skin-care range.

Shiseido unveils three year restructuring programme

06-May-2015 - Targeting structural issues for both the company’s domestic and international businesses, the Shiseido three year restructuring programme aims at renewed growth through investment in ‘aggressive marketing’.

Pola Orbis to see profits of 20 billion yen in 2015

29-Apr-2015 - Japanese cosmetics giant, Pola Orbis has refocused its' strategy in China, stepping up internet sales and streamlining its' efforts to put it on track for a year ending profit of around 20...

Shiseido steps up retail strategy in Japan

22-Apr-2015 - As part of Shiseido's goal to become more accessible to Asian consumers, the brand is heavily investing in enhancing its' travel retail business with duty-free stores.

Japan's 'cherry blossom' season reels in Chinese shoppers

07-Apr-2015 - As shopping trips to Japan continue to boom, Chinese people who received visas in March are expected to travel to shop and experience the 'cherry blossom season' in April.

Study reveals how hair density is lost and cuticles become more fragile with ageing

02-Apr-2015 - Changes in hair density and elasticity are most likely to occur in the 40-50 year old age range and hair will most likely become more fragile at this time too...

Burberry to team up with Shiseido to conquer Japan?

02-Apr-2015 - Burberry's luxury fragrance house is speculated to be teaming up with Asian cosmetics giant, Shiseido to distribute its' perfumes in Japan.

Shiseido's new R&D hub represents 'Vision 2020' plan

31-Mar-2015 - After curbing its R&D spending in the aftermath of the 2008 global financial crisis, Shiseido is now investing in R&D again with hopes to boost group sales above the 1 trillion yen...

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