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Active Derm Singapore skin care products go online

By Natasha Spencer , 15-Nov-2016

Active Derm Singapore skin care products online

The Singaporean skin care producer has launched its variety of skin and hair care products online in a move that reflects Asia-Pacific's (APAC) focus on e-commerce and digital marketing.

Active Derm, a leading cosmetics product formulator and manufacturer, has launched its skin care and hair loss prevention product ranges online for its consumer market.

Active Derm formulates its products using a selection of active ingredients from Korea, France and the US to improve skin conditions. As the company sources ingredients from three leading cosmetics and beauty nations, this presence is likely to support Active Derm in its efforts to market these internationally, now that its skin care range can be purchased directly by consumers online.

"The Active Derm line of products targets specific skin and hair problems that women and men of various ages are struggling with today," said Raymond Tio, Co-Founder, Active Derm.

"We have leveraged the expertise of our team of pharmacists and cosmeceutical experts to create our own line of scientifically formulated skin and hair care products aimed at the Singaporean consumer market."

With the motto, "Everybody can now have great looking skin", Tio hopes that the availability of its Active Derm products will ensure that “its customers can benefit from [its] premium products at [an] affordable price”.

The e-commerce website offers its customers a variety of  products, including:

  • Anti-Acne Serum - enriched with natural ingredients to help reduce redness, stop the growth of bacteria, prevent recurring acne by regulating sebaceous secretions and retain skin moisture.
  • Age Spot Cream - marketed as an advanced formulated that reduces blemishes and age spots to lighten hyperpigmentation and age spots. It also contains antioxidant and photoprotection properties to reduce redness and protect against UV-damage.
  • Active Derm Follicaire Forte - a hair loss prevention product, developed for thinning hair or hair loss.

Internet retail rise

Euromonitor International emphasised the importance of brands accessing the online marketplace to both sell and connect with prospective and existing customers earlier this month in an exclusive interview.

As the APAC region “generates the highest sales via digital retailing for the beauty and personal care market - its 2010-2015 CAGR at 25% outpaces global internet retailing CAGR at 15% - targeting Asian consumers requires a strong online strategy", said Joanna Chan, Beauty and Fashion Research Analyst, Euromonitor International.

As it's imperative that the region “understands Asia’s internet retailing landscape”, brands such as Active Derm are evolving their marketing strategy and purchasing points to offer contemporary payment methods and market opportunities. 
These also include mobile purchasing, or m-commerce, as “a significant portion of Asian consumers shop via their mobile phones.” It’s crucial, therefore, that Asian brands have a “mobile-friendly online presence”.

The Singaporean market

Singapore is one country within the APAC region where leading brands are focusing on and leveraging the power of online retailing. In April 2016, Euromonitor International revealed that the increase of internet retailing and beauty specialist retailers are having a significant impact on the desire of international brands to enter Singapore.

Brands such as Active Derm are now heading online to provide an optimum product experience that, in turn, goes beyond basic needs and focuses on maximising brand loyalty and confidence both before and after purchase.

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