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Regions > Korea


The cosmetics market in Korea, comprising of both North and South, is driven by the skin care sector; easily bringing in the most sales. In the future, analysts predict that men’s grooming will boom and deodorants, which is a relatively small segment at present, to hold a good opportunity.

The ‘sweet treats’ influencing South Korea's beauty industry

21-Jul-2015 - Research firm, Gama has taken stock of the ‘sweet treats’ influencing the beauty industry in 2015, where confectionery aromas are bringing a sensory element to colour cosmetics.

Estée Lauder acknowledges beauty blogger power with Korean ambassador

21-Jul-2015 - With beauty bloggers having more influence now than ever, Estée Lauder is the latest brand to acknowledge their sway on cosmetics buying behaviours by signing up Korean YouTube star, Irene Kim...

Men boost South Korea's cosmetics sales

17-Jul-2015 - As the women's cosmetics market becomes saturated, male grooming is leading the way in South Korea, which has seen personal care companies step up their marketing efforts with men....

As Chinese tourists continue to splurge, South Korea's retailers scramble for duty-free licences

17-Jul-2015 - As business continues to boom in South Korea thanks to Chinese tourists, retailers are scrambling to open duty-free shops in Seoul to get a piece of the action.

Asia in Focus

Snail slime becomes old hat as horse oil takes precedence in Korea's Seoul

14-Jul-2015 - What does horse oil, donkey and goat milk all have in common? Well, according to our Asia cosmetics market expert, they are currently the most sought after 'natural' ingredients in...

AmorePacific invests in Jeju 'hub' to encourage tourism

09-Jul-2015 - AmorePacific has invested in South Korea's Jeju Province to establish a hub that will allow the software, beauty and tourism industries to form a network and gain access to tools that...

AmorePacific is Korea's first cosmetics brand to open a store in Bloomingdales

07-Jul-2015 - Having somewhat conquered Asia, AmorePacific has now become the first Korean cosmetics brand to open a store in New York's renowned Bloomingdales.

L'Oreal acknowledges South Korea for dermatology initiative

02-Jul-2015 - At the 23rd World Congress of Dermatology, South Korea represented the Asia Pacific region for its 'voluntary social responsibility and hard work' in the area of dermatology.

First in-cosmetics Korea show 'exceeds industry expectation'

30-Jun-2015 - According to the organisers of in-cosmetics Korea, the event on June 15-16th lived up to its promise of 'new international show for Korea', exceeding industry expectations.

South Korea skin care device demand drives innovation

25-Jun-2015 - Without question, Korea has one of the longest beauty routines in the world and seekers of perfect skin have recently been introduced to devices that make that regime easier. South...

Korea is China's second largest exporter of cosmetics

28-May-2015 - Korea has become the second largest exporter of cosmetics to China behind France, with 34 per cent market share.

Market Insight

ASEAN is ideal for catering to organic and natural demand, says expert

27-May-2015 - Whether working out, meditating or making healthy purchasing decisions, consumers today are taking better care of their health. This shift in behaviour has impacted the cosmetics industry, particularly with organic...

Korean men are becoming the No.1 choice for cosmetic campaigns...

21-May-2015 - South Korea is by far leading the way in male grooming so it's no surprise that men are starting to dominate the cosmetics advertising world.

Exclusive interview

Plant stem cells are a natural way to speak about anti-ageing, says expert

18-May-2015 - Younger consumers in particular, prefer plant stems cells to traditional ingredients like retinol, giving brands an opportunity to tailor their messaging for different age groups in South Korea.

Korea signs free-trade deal with Vietnam to cut tariffs on cosmetics

14-May-2015 - Korea has agreed to a free-trade deal with Vietnam that minstry officials say will gradually cut tariffs on cosmetics exports in Southeast Asia.

In-cosmetics Korea taps into market concerns with anti-pollution focus

13-May-2015 - As Asian consumers increasingly demand better results from their skin care regime, the in-cosmetics Korea programme is addressing one of their biggest concerns - pollution.

K-beauty demand takes Laneige to the top

06-May-2015 - According to market research firm Brand Stock, Laneige is Korea's most valuable cosmetics company for women, thanks to the popularity of South Korean culture overseas.

A look at Fujifilm's astaxanthin 'breakthrough' in skin care...

06-May-2015 - By transferring its' expertise with antioxidant astaxanthin to cosmetics, Fujifilm has been making serious headway in Asia with the Astalift skin-care range.

Exclusive interview

Bulldog boss reveals why 'Made in UK' resonates with Korean men

30-Apr-2015 - Following the roll out of natural male skin care range, Bulldog in Korea in 2013, Cosmetics Design caught up with founder Simon Duffy to discuss the challenge of the expansion and how...

P&G concentrates on e-commerce in Korea

29-Apr-2015 - Korea's Procter and Gamble division has announced it is investing more in an 'e-commerce channel' as well as the latest in digital technology.

in-cosmetics coverage

Why Korea? in-cosmetics talks about 'filling the gap' with first event in 10 years!

28-Apr-2015 - With Korea tipped as the fourth largest beauty market in Asia, one wonders why the last personal care ingredients focused event was in 2005. Here, show organiser Ivan Rahal explains...

Korean TV shows boosting cosmetics sales in China

16-Apr-2015 - Demand for Korean beauty products is soaring in China, and sources now reckon this is thanks in large part to the influx of Korean television drama in the country.

in-cosmetics Korea goes live!

08-Apr-2015 - Visitor registration for the first ever in-cosmetics Korea - currently the only exhibition in the country solely dedicated to personal care ingredients, is now live.

A sneak peek at in-cosmetics Seoul’s programme

18-Mar-2015 - The event will open its doors June 15 – 16, at the Coex Exhibition Centre in Seoul Korea, and has already attracted more than 150 exhibitors to invest in stands,...

Hot topic

New cosmetics Bill in South Korea has regulatory 'loopholes', says HSI

17-Mar-2015 - While a cosmetics Bill requiring the mandatory use of alternatives in South Korea has been introduced, the Humane Society International says there are still regulatory loopholes that must be closed....

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