Malaysia agrees plans to create rice based cosmetics

By Louise Prance

- Last updated on GMT

Related tags: Maize, Rice

Rice based cosmetics are again making an impact on the beauty
industry, with the Muda Agricultural Development Authority (MADA)
in Malaysia having agreed a proposal to embark on a joint venture
with a local company in Kedah.

Paddy farming in Kedah has until now been focused on ingredients for food based products. However, the intended rice farms look set to produce a main ingredient for some cosmetics products.

Kedah Besar Kedah Datuk Seri Mahdzir Khalid, the MADA chairman, spoke to a local newspaper after the recent MADA directors meeting and stated that 'MADA had agreed to a proposal by a company to embark on a joint-venture to produce rice-based cosmetic products.'

Although there are, at present, no definite dates for the venture, Mahdzir, also an MADA chairman, suggested that there were many quarters keen to collaborate and to produce the ingredient.

Rice has a positive image because it is both a food staple and also has a close association with health and well being, therefore making the product more marketable to consumers.

With the demand for natural based ingredients rising in the cosmetics market, the rice-based ingredient would be introduced at an exciting time for the fast-growing naturals market.

Eastman, a chemical company that has been manufacturing in the cosmetics industry for over 50 years, showcased its first natural ingredient based product earlier this year.

By creating a powerful antioxidant it answered calls for active anti-aging ingredients, however, as it was derived from rice bran it also targeted the up and coming natural market.

The key to the ingredient development was a patent-pending process that was used to gently refine the rice bran so as not to lose any of its natural properties.

The company said that the ingredient is ideal for rich night creams and lighter day creams, helping to form a protective barrier on the skin that entraps water and locks in skin moisture.

Thus already setting the standard for the MADA venture and aiding them in their research process.

Related news

Show more

Related products

Caressense™ biofunctional, powering ageless beauty

Caressense™ biofunctional, powering ageless beauty

Ashland Global Holdings Inc | 01-May-2022 | Data Sheet

For the first time, Ashland researchers reveal a natural bioactive that can activate skin’s sensors of touch, the piezos, to release “feel-good” and anti-aging...

中国化妆品与个人护理

中国化妆品与个人护理

Eurofins Cosmetics & Personal Care | 24-Feb-2022 | Product Brochure

欧陆检测技术(深圳)有限公司
欧陆科技集团产品测试实验室 具有领先的技术和先进的设备 设施。我们致力于提供最具成 本效益和最高质量的测试,结 合高效的时间安排和完善的 最终报告,恪守客户至上的服 务承诺。我们的实验室通过了 ISO 17025认证,为在中国进行 采购的国际买家提供各种不...

Follow us

Products

View more

Webinars

Indie Pioneers Podcast

Indie Pioneers Podcast