The multi-million dollar facility will be located in Stupino, near Moscow, and will support the company's growing business operations in Russia and Eastern Europe. Kimberly-Clark's new plant is expected to become operational early in 2009 and will produce personal care and tissue for the Russian and Eastern European markets where the company already has a strong presence. The company cited the region's expanding middle class as the target for its products because of their preference for high-quality branded products. Furthermore, the chances of commercial success in Russia and Eastern Europe are high as retail sales are growing at double-digit rates and are expected to experience high single figure growth. "This significant investment demonstrates Kimberly-Clark's long-term commitment to the Russian market," said Jonathan Tarr, the managing director for Eastern Europe. "This facility will allow us to increase speed of delivery and service to our rapidly growing consumer base and maintain a leadership position in this market," added Tarr. Kimberly-Clark has identified pursuit of growth in Russia and Eastern Europe as a segment of a broader strategy to exploit the potential of emerging markets. The company has earmarked a number of countries that it is seeking to target because of their growth potential. The personal care firm refers to the group as BRICIT - Brazil, Russia, Indonesia, China, India and Turkey. The company has already benefited from high growth in emerging markets and with the manufacturing facility in Russia it hopes to build on its success. Kimberly-Clark is one of the largest personal care companies in the world has a quarterly turnover of around $4bn.