The event, which runs from Sunday 2nd to Tuesday 4th December, aims to bring together a wide range of professionals operating in all areas of the personal care market, including professional beauty, spas, retail beauty, and packaging and ingredients suppliers. It also runs in conjunction with the Spa Strategy Conference, a two day event discussing the issues affecting the spa industry at present. The programme will combine a strong international focus, with participation from companies in Italy, France, Belgium, China, the UK and the USA amongst others, who are all looking to invest and take advantage of this growing market. The show will see the official launch of Thal'ion, a French cosmetics player specialising in cosmetics made with marine ingredients, into the Indian market. And according to the Economic Times of India, Alfaparf, an Italian hair care company will also be launched at the show. India's personal care market is becoming more sophisticated as the country Westernizes according to a Kline and company report published earlier this year. The country's consumer elite is taking its lead from Western markets, where products with increasingly complex functions are more popular, according to the report. This is facilitated by the increasing spending power of the higher socioeconomic sectors of society, particularly women's increased personal spending power. "Indian women have officially joined the search for the fountain of youth, driving up sales of both anti-aging and skin-whitening products," said Carrie Mellage from Kline. "The industry as a whole is becoming more sophisticated to meets consumer demands. We are seeing a major shift across the board, from types of products sold to their formulations and even the purchase channels," added the market analyst. Big international personal care players such as Unilever already have a large presence in the market referencing the positive effect continued strong sales in the country had in their previous financial results.