At present passengers that purchase duty free goods in liquid, aerosol and gel form (LAG) at airports outside of Europe risk their products being confiscated when in transfer at a European airport. Dior, Guerlain, Givenchy and Kenzo are increasing their contribution to the European Travel Retail Council (ETRC) LAGs campaign, which aims to ease these security measures and allow passengers to keep hold of their liquid, aerosol and gel purchases when transferring at an EU airport. Dior's international director of travel retailing Andre de Bausset stated that the brands wish to continue supporting the travel retail industry and the work of the ETRC. Bausset said: "ETRC, its president Frank O'Connell and its board members have achieved remarkable results in convincing the authorities that passenger safety is not contrary to consumer satisfaction. "We look forward to airports, airlines, concessionaires, authorities and brands pulling together to offer our travellers secure and pleasant travel with the best shopping experience." The security measures regarding the transport of LAGs were implemented in November 2006 as a result of increased fears over terrorist attacks. They state that travellers arriving in the EU from non-EU airports and transferring onto another flight cannot carry more than 100 ml of liquid on board with them, therefore disallowing the majority of duty free purchases. In order for purchases to be allowed from a non EU country their retail security operations must be deemed safe by the European Commission. The first country to successfully apply for the recognition of its aviation security measures was Singapore - announced January 3, 2008 - meaning that passengers travelling from this country and transferring in the EU will not have their products confiscated. The ETRC call this move a major breakthrough and the result of much hard work and lobbying across Europe, however they do warn that the industry must not lose momentum. "We now need many more non-EU countries to apply for recognition by the European Commission as soon as possible," say the ETRC. Any increase in the number of countries that gain recognition from the commission stands to benefit the premium cosmetic and fragrance makers, many of whom derive a significant proportion of turnover - sometimes as high as 10 per cent - from duty-free sales.