Euromonitor publishes data on last year's cosmetics market

By Guy Montague-Jones

- Last updated on GMT

Related tags: Sun

The cosmetics and toiletries market grew 6 per cent last year
helped in particular by sun and skin care sales, according to newly
released global data from Euromonitor.

Increased concern about the dangers of the sun combined with desire for younger and healthier looking skin drove the market growth although the overall figures revealed a slight slowdown in growth compared to 2006. Slow slowdown in growth​ The research company attributed this fall to the weakening economic environment in developed markets and the slowing rate of growth in some emerging markets. Nevertheless, the figures showed high growth areas and some shifting market trends. Products in the skin and sun care segments grew the fastest with premium and innovative products grabbing the top sales growth figures. Brazil leads country list​ Breaking the 2007 figures down geographically, Brazil was the single most significant contributor to growth. "Our new data shows Brazil becoming a primary player in the industry and is expected to add $9.5bn to global sales over the next five years, supplanting China as the number one contributor to future growth,"​ said Euromonitor spokesperson Alexander Kirillov. Cosmetics have taken off in Brazil in recent years as the country becomes a garden of plenty for cosmetics manufacturers as well as suppliers looking for interesting raw materials in the Amazon basin. Foreign sales volume doubled over the last three years taking total beauty exports to $294m (€207.7 m) in 2006, according to the Brazilian Toiletry, Perfumery and Cosmetics Association (Abihpec). The latest Euromonitor figures also reveal some changes in the leading countries in established markets. "Country rankings had a shake up in Western Europe too, with the UK overtaking France and Germany in 2007 to become the region's top beauty market,"​ added Kirillov. A more detailed breakdown of the newly released data from Euromonitor will be given in an upcoming article for CosmeticsDesign.com.

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