Coty expands skin care division with cosmeceuticals
in an attempt to increase its presence in the skin care market.
Coty Prestige, a division of the US-based company, will launch Home Skin Lab by Dr Pastorek Institute in the US and Europe in September 2008. The company has historically focused on the world of scent and is reportedly the world's largest fragrance company with sales of $3.3 bn in 2007. Coty expands portfolio However Coty has been increasingly expanding its product portfolio acquiring color cosmetics brand N.Y.C Color and nail brand Sally Hansen in December 2007. Commenting on the release of the Home Skin Lab range CEO Bernd Beetz said: "The development of this line strengthens our skin care offer and is Coty's first step in its strategic direction to become a top-five beauty company." In addition, president of Coty Prestige Michele Scannavini noted the importance of the cosmeceutical market in the US which she said was growing at a 'tremendous pace'. Three products in range The Home Skin Lab consists of a 28 day treatment programme including three products and advice on nutrition and wellness exercise, designed to fight one of five skin care concerns. The Ageless programme fights against the first signs of aging, Wrink'less is designed to reduce fine lines and wrinkles, Firmness aims to redensify the skin, Brightness to brighten the complexion and Pureness to fight oily skin issues. Dr Norman Pastorek is a New York-based plastic surgeon said he and his wife, a skin care lecturer, have developed the products to enable women to address their skin concerns whilst in the home. "On a daily basis I am seeing patients and hearing their need for skin healing and quality anti-aging skin care products. Home Skin Lab meets this need by providing women with high quality products that, overtime, provide confidence in their skin's appearance," said Dr Pastorek. Following the launch of Home Skin Lab in Europe in Sephora and Douglas retail outlets and in the US through the home shopping network, the roll out will continue into Asia and the rest of the world with exclusive partnerships, said Coty.