South Korea to “take centre stage” at in-cosmetics Asia

The founder of in-cosmetics Asia, Florence Bernardin, will present two sessions: 'What's happening in Korea?', which will focus on informing visitors on how the country has become a dominant force in regional beauty markets, whilst 'What's next in Korea?' will look at emerging trends which will set the beauty agenda in the future.

Chang Seo Park, the head of r&d centre at NCR, will also present 'Current R&D and herbal medicine trends in Korea', which will look at how Korea is leveraging its export markets to increase sales by using traditional herbal medicines.

The South Asian country was selected for special attention because of factors such as its ageing population and a "quest for perfection" ​in appearance are turning its beauty industry into a juggernaut. The domestic cosmetics industry posted impressive 9.1 per cent growth in 2012.

The convention reports that attendees are also reflecting Korea's dominance, with a 90 per cent increase in exhibitors from the country since last year.