JCB plans new Indian salons
According to a report by the Economic Times, the company will make a major expansion into the region going forward in order to access the increased spending power of Indian consumers.
Founder Jean-Claude Biguine was quoted as saying: “I do not want JCB to be for the elite, which is what I feel it is right now, but to take it to the masses, we need to go to tier-2 and to cheaper retail locations."
"We must be more accessible to all. Currently there is a huge divide in India between the rich and the poor, but our strategy is to be in locations which address both worlds, and the spending power is on the rise."
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