JCB plans new Indian salons

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JCB plans new Indian salons
Salon company JCB is planning at least 40 new locations in India over the next 4-5 years.

According to a report by the Economic Times, the company will make a major expansion into the region going forward in order to access the increased spending power of Indian consumers.

Founder Jean-Claude Biguine was quoted as saying: I do not want JCB to be for the elite, which is what I feel it is right now, but to take it to the masses, we need to go to tier-2 and to cheaper retail locations."

"We must be more accessible to all. Currently there is a huge divide in India between the rich and the poor, but our strategy is to be in locations which address both worlds, and the spending power is on the rise."

Related topics Business & Financial South Asia

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