Social media photo sharing platform Instagram is opening up a big opportunity for beauty brands to utilize user generated content and grow eCommerce channels.
Texas-based anti-aging skin care player Bonamour has expanded its focus on the Asia Pacific market with certification of export registration in Malaysia.
The PCHi event in Shanghai has attracted the biggest crowds to date, with the organiser Reed Sinopharm claiming that first day attendance was up 65% compared to the last event held in the city.
PCHi 2014 closed its doors in Shanghai last Friday, with organizer Reed Sinopharm claiming both record visitor and exhibitor numbers at the event. And here are some of the highlights from the event in photos and captions.
Estée Lauder has hired former MD for Proximity Beijing, Alex Csergo, as its senior director of the Asia-Pacific region in an effort to ramp up its customer relationship management practices.
Avon has announced a shake-up of its Thailand approach, suggesting the beauty giant is seeking new avenues for boosting sales in Asia after its recent exit from South Korea and Vietnam.
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![Down Under Enterprises is setting sights on the Asian market as environmental sustainability and traceability become increasingly important. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/down-under-enterprises-shifts-focus-to-china-as-environmental-sustainability-traceability-come-into-the-spotlight/17304932-1-eng-GB/Down-Under-Enterprises-shifts-focus-to-China-as-environmental-sustainability-traceability-come-into-the-spotlight.jpg)
![News updates from Shiseido, Dr.Ci:Labo, Sephora, and more. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/updates-from-shiseido-dr.ci-labo-sephora-and-more/17334944-1-eng-GB/Updates-from-Shiseido-Dr.Ci-Labo-Sephora-and-more.jpg)
![Clariant has underscored the importance of localisation strategies and distribution capabilities in China with beauty trends evolving at a rapid pace. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/16/clariant-emphasises-importance-of-localisation-in-the-era-of-viral-trends/17327969-1-eng-GB/Clariant-emphasises-importance-of-localisation-in-the-era-of-viral-trends.jpg)
