Ashland styling polymer: AquaStyle
Ashland has developed a new transparent styling polymer, which the manufacturer of specialty ingredients states delivers the 'long-lasting performace' which consumers require in clear hair gels.
The ingredient's developers note that its key properties include an 'all-day' stiff hold, curl retention capabilities in high humidity, and the capacity to thicken with carbomer.
The product is both tack- and flake-free, and will be showcased at the company's 4F30 booth.
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