Future developments
The company says it is the first of many technology projects it’s developing, and although it has yet to comment on what the others are, analysts believe similar applications are in the pipeline for skin care and hair care.
The app allows customers to be more experimental with cosmetics, widening what they might buy and this is what many believe set it out from others in the same area.
“Our ambition for Makeup Genius was to create a game-changing digital experience that was on par with the same best-in-class standards as our product portfolio,” says Marie Gulin-Merle, CMO L’Oreal USA.