All news articles for April 2015

Chrissie Chau, Hong Kong ambassador

L'Oreal brings virtual reality experience to Hong Kong

By Michelle Yeomans

International cosmetics giant L’Oreal has taken its' beauty app 'Makeup Genius' to Hong Kong which allows customers to test the brand's products using their mobile phones or tablets as a virtual mirror.

P&G concentrates on e-commerce in Korea

P&G concentrates on e-commerce in Korea

By Michelle Yeomans

Korea's Procter and Gamble division has announced it is investing more in an 'e-commerce channel' as well as the latest in digital technology.

Pola Orbis to see profits of 20 billion yen in 2015

Pola Orbis to see profits of 20 billion yen in 2015

By Michelle Yeomans

Japanese cosmetics giant, Pola Orbis has refocused its' strategy in China, stepping up internet sales and streamlining its' efforts to put it on track for a year ending profit of around 20 billion yen ($164 million yen).

Innovative brands are advancing multifunction sun care

Sun Care Special Newsletter

Innovative brands are advancing multifunction sun care

By Deanna Utroske

Cosmetics Design checked in with a couple of experts to discover how the latest products in this category are driving sales by inspiring more consumers to use sun care products every day while simultaneously meeting some basic cosmetic and skin care requirements.

Has Estée Lauder forgotten about advertising?

Has Estée Lauder forgotten about advertising?

By Simon Pitman

Estée Lauder was powering ahead of its competitors with breakneck speed until recently, but an analyst’s note underlines the need to spend more on promotional activities to secure a return to growth.

The lowdown on global sunscreen regulation

Sun Care Special Newsletter

The lowdown on global sunscreen regulation

By Simon Pitman

When it comes to regulation, cosmetic and personal care professionals will often cite sun care as one of the most challenging categories to gain global compliance. We spoke Carl Geffken, president of Carl Geffken Consultants to discover the key areas...