All news articles for May 13, 2015

Chanel - favoured by China’s luxury consumers

13-May-2015 By Michelle Yeomans

According to L2’s Digital IQ Index, Chanel is the luxury brand China's shoppers are most likely to buy, thanks in part to social media platforms helping to influence and facilitate the purchase. 

Beauty consumers trust loved ones most: Dove moves in to capitalize

13-May-2015 By Lucy Whitehouse

Ever on the lookout for a new affirming marketing message for its personal care products, Unilever’s Dove has launched yet another ‘reality advertising’ video campaign, this time centering on the idea that consumers trust most the beauty advice of loved...

Asia in Focus

Futuristic beauty devices - like you've never seen!

13-May-2015 By Michelle Yeomans

In Asia, massage has been traditionally deep rooted in beauty routines which has given modern day cosmetic players like Chanel, Dior and La Mer, food for thought when developing new age skin care devices for local markets.

In-cosmetics Korea taps into market concerns with anti-pollution focus

13-May-2015 By Michelle Yeomans

As Asian consumers increasingly demand better results from their skin care regime, the in-cosmetics Korea programme is addressing one of their biggest concerns - pollution.