Next up are watery gels. Some might still remember the delight of discovering FUJI's 'JELLY AQUARYSTA', a totally transparent, orange shape memory gel.
Nowadays, Florence says the gel craze has expanded into colour cosmetics and even hair care, providing a fresh watery moisture ideal for hot and humid climates.
Currently, the most popular product in this category is Laneige's water sleeping mask (Korea) reformulated this year to work throughout the night and of course the famous DR CI LABO AQUA Collagen Gel, an all in one product with a light watery yet rich texture.
Finally, a foundation compact has just been launched for this summer/ spring, 'Holika Holika' (ENPRANI) Water Drop SPF 50+PA+++, a product that claims to act just like 'a water bomb' on the skin.