Euromonitor insight
The Philippines
Filipino consumers have a weak capacity for discretionary spending, accounting for 45.6% total consumer expenditure in the Philippines in 2014. The lowest proportion among ASEAN’s four largest markets, restricting consumer market potential.
Euromonitor reckons a regional strategy could be best for those looking to do business in the Philippines, due to remarkable regional disparities. The National Capital Region (or Metro Manila) makes up a quarter of the country’s consumer market and also boasts the highest level of household expenditure.