Cleopatra swore by it, bathing daily in asses' milk as part of her beauty regime. Now, the spotlight is back on it as Asian cosmetics consumers, particularly those in South Korea and China, who are favouring it in anti-ageing products.
The substance is thought to treat atopic dermatitis and improve the skin's barrier, which Florence says is attracting Chinese travelers due to the sheer amount of product launches in Korea in the last year.
Leading the segment's innovations, our regional expert says is Imselene's 'Sleeping Mask Pack'.
The product claims that donkey milk is very near to the benefits of human breast milk treasures and brings facial elasticity and luster, repairing skin tissue and tightening pores as well treating the signs of ageing.
"It’s texture is very close to melted cheese," she tells CosmeticsDesign-Asia.com.