Cosme Toyko 2016 to attract the biggest international audience yet!

Cosme Toyko 2016 to attract the biggest international audience yet!

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The 2016 edition of Cosme Toyko is fast gaining international interest; attracting more exhibitors than ever from Europe, the US, Middle East and Africa.

Japan’s largest cosmetics exhibition will open its doors on January 20-22 2016 at 'Tokyo Big Sight' with the introduction of two new areas – 'Sales Promotion / Marketing Zone' and 'Tools & Accessories '.

Various Japanese contract manufacturers are expanding their business abroad, which is in turn building a reputation for them in regards to technical strength, detailed services, credibility and good image of 'Made-in-Japan' cosmetics.

According to Reed Exhibitions Japan; exhibit space booked for the event has already exceeded that of the last one and is filling up fast, expected to attract 700 exhibitors from 50 countries/regions - up from 542 exhibitors from 37 countries/regions in 2014.

"A rise in numbers can be attributed to increasing interest in the latest products/services that Japanese suppliers have to offer,​" show organisers report.

Attendance numbers are rising every year; in 2014, the total attendance rose to 20,754 and this year's platform is tipped to offer the most efficient sourcing opportunity for cosmetics manufacturers, buyers and all other professionals in the industry.

International growth expands the scope of the event

Show manager Hajime Suzuki told at the last show in Japan that the plan was to grow by at least 30 per cent by 2016.

“Put simply, if we had the event on the same dates in 2015, we would not have enough exhibition space because it is not available at that time of year, which is why we moved the dates to 2016,” ​Suzuki had explained to this publication.

“We will also look at the feedback from our conference visitors to help shape the next event, but we definitely want to make the conference programme even more comprehensive than this year, when it was bigger than ever and fully bilingual," ​he had revealed in terms of the vision at the time.

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