rlc lights up packaging with Lumen design

rlc packaging group is presenting its new ‘Lumen’ design series which focuses on the targeted use of light in conjunction with individual packaging designs in order to attract and communicate with consumers.

The concept sees electronic features printed onto the packaging to highlight the shape, colours and individual details of various packaging types, with different switch mechanisms activating the specific lighting feature.

“When developing the various designs in the ‘Lumen’ series, our goal was not only to illuminate the packages,”​ says Manfred Schmidt, Head of Structural Design & Concepts at brandpack.

“We integrate the lighting into our overall design concept – for example, by illuminating a specific logo. This helps us to achieve new and striking effects that impress the consumer.” ​

These effects are based on an innovative technology that allows an integrated circuit, battery and switch to be applied to the packaging during the printing process.