Dow Corning has urged consumers to ‘be brave’ with their cosmetics choices in its latest campaign to come out of its TrendsLab for Beauty Care, focusing on four new formulations to meet these new trends.
In the past few months we have seen a plethora of new natural-based ingredient launches targeting the anti-ageing beauty market, including, a raspberry extract, a green coffee oil ingredient and a new apple stem cell-based ingredient.
Popular personal care ingredient squalene is an organic compound often derived from sharks’ livers - in response to consumer demand for cruelty-free and renewable ingredients, manufacturers are now looking elsewhere to source it.
With sustainable palm oil a hot topic for the beauty industry, companies are mobilising to meet demand for full traceability, with Golden Agri-Resources (GAR) having just committed to achieve a fully traceable supply chain within the next four years.
Officials from various of the Association of Southeast Asian Nations (ASEAN) are taking part in a delegation to South Korea this week, in a bid to learn more about the ongoing booming success of the country’s beauty industry.
Changing beauty routines and the evolution of smart technology were two major themes that beauty industry commentator, Imogen Matthews, learnt about at this year’s in-cosmetics Marketing Trends presentations.