AkzoNobel – 2 new ingredients
AkzoNobel will launch two new products at the show: one aimed at skin care and the other at hair care.
Its ElfaMoist AC humectant for longer-lasting moisturisation is designed for skin care formulations as it easily penetrates inside the stratum corneum, delivers and increases hydration, and keeps skin moisturized for 30 hours, even after a single application.
Equally important, ElfaMoist AC humectant performs well without showing disruption to the skin barrier, making it safe and gentle on skin.
For hair care, AkzoNobel is introducing its AMPHOMER EDGE polymer, which is a new hard holding film-former with market-leading on-hair stiffness, unprecedented high-humidity resistance and long-lasting hold properties.
It is designed for high alcohol aerosol and non-aerosol sprays, as the polymer keeps volume in place for over 24 hours, and can also be used in aqueous styling gels, mousses, creams and waxes, where strong, long-lasting hold is desired.