FMCG leader, Reckitt Benckiser Malaysia, has selected Malaysian advertising and marketing company, Optimedia, to become its media agency partner, according to a report published by Asia’s news outlet, Marketing.
With CDA reporting how the global personal care sector is set to focus on widening its market share to skin care and hair care products that contain active ingredients and multifunctional benefits, we look at how packaging within the industry is also...
In the second part of this article, we explore two more key trends making it onto Euromonitor International’s list of the top 10 global consumer trends for 2017 and take a look at what an authentic brand is and what personalised products are.
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