All news articles for July 2017

How the fragrance category is embracing tomorrow's consumer

How the fragrance category is embracing tomorrow's consumer

By Simon Pitman

The fragrance category is witnessing some major shifts. An area that was once dominated by sex-laced marketing, the message is now very different, with new trends such as natural, personalised and home fragrances all being marketed with a very different...

Does sex still sell fragrance?

Does sex still sell fragrance?

By Simon Pitman

Sex has always been a key means of selling fragrance, but as the category evolves to embrace a new generation of consumers is sex-laced advertising now looking out-dated?