All news articles for October 2017

 Why culture is proving influential in fragrance marketing

Fragrance Special Newsletter

Why culture is proving influential in fragrance marketing

By Natasha Spencer

In our special newsletter on fragrance, science and innovation, we explore how culture is proving a popular brand story for many companies in APAC, to help communicate values and appeal to changing and growing consumer needs.

Guangzhou Batai Chemical focuses on soft-to-the-touch textures

Brand profile

Guangzhou Batai Chemical focuses on soft-to-the-touch textures

By Natasha Spencer

As the Chinese silicon raw material name prepares to attend in-cosmetics Asia, we spoke to Stephanie Yu, Brand Executive, Guangzhou Batai Chemical about the importance of feel and texture, and how there’s a whole lot of “love in the cosmetics industry”....

Skin Elements and Ageless Products enter into MOU

Skin Elements and Ageless Products enter into MOU

By Natasha Spencer

Australian natural skin care company, Skin Elements, has agreed a Memorandum of Understanding (MOU) with Australian, China-focused health care export business, Ageless Products.

Mapping the customer journey part 1: Smartphones and touchpoints

Exclusive interview

Mapping the customer journey part 1: Smartphones and touchpoints

By Natasha Spencer

With the technological landscape becoming more and more diverse, we caught up with Pranktik Mazumdar, Managing Partner, Happy Marketer to find out how brands can best utilise these channels to market their brands and new launches.

Kaneda talks garnering trust through Made in Japan products

Brand Profile

Kaneda talks about garnering trust through Made in Japan products

By Natasha Spencer

Yusuke Chikamatsu from the Cosmetic Raw Materials Department at raw material handler and distributor, Kaneda, talks us through their business aims, along with the functionality and high-quality nature of Made in Japan items.

Natural Notes: Where fragrance fits in the natural beauty niche

Natural Notes: Where fragrance fits in the natural beauty niche

By Deanna Utroske

Perfume, parfum, eau de toilette, cologne, body spray, essential oils—all of these are coming into conversation with the natural beauty movement. And earlier in the fragrance supply chain natural sourcing initiatives are getting very interesting.

Expert predictions for key fragrance trends ahead

Special Newsletter: Fragrance Science & Innovation

Expert predictions for key fragrance trends ahead

By Lucy Whitehouse

We take a look at the key expert opinions on where the fragrance category is heading, including predictions and market data insights.