All news articles for February 2020

Gen Z are 'very young but conscious' - they want fun and purpose combined, says a trend expert (Getty Images)

ADF&PCD PARIS 2020

Gen Z turning beauty ‘emotional’, say trend experts

By Kacey Culliney

Generation Z are looking for playful beauty experiences to counter their anxiety about the future but also expect all products to be inherently sustainable and designed with purpose, say trend experts.

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