'Brand first, products second': L’Oréal APAC boss stresses importance of brand trust in times of crisis - Exclusive

By Amanda Lim

06-Oct-2020 - Last updated on 06-Oct-2020 at 01:38 GMT

The novel coronavirus (COVID-19) pandemic is pushing French cosmetics conglomerate L’Oréal Group to find innovative ways to reinforce the trust relationship between its brands and consumers, a leading executive told us in an exclusive interview.

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'Brand first, products second': L’Oréal APAC boss stresses importance of brand trust in times of crisis - Exclusive

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