All news articles for February 2021

Canada-headquartered Deciem has seven functional skin care brands, including The Ordinary which has a range of simple but functional face care blends (Image: Getty Images)

Masstige move? Estée Lauder to acquire Deciem in two-part deal

By Kacey Culliney

Prestige beauty major The Estée Lauder Companies will up its investment in mass functional beauty player Deciem, establishing terms for full ownership in three years – a move that will diversify it into the increasingly important masstige market, an expert...

Through the acquisition, Givaudan takes on Myrissi's E-COs Technology - a sensory translator able to connect fragrance, colour and emotion together using a powerful AI-powered database and deep learning technologies (Getty Images)

Storytelling scents: Givaudan to acquire AI sensory specialist Myrissi

By Kacey Culliney

Fragrance-flavour major Givaudan will acquire French artificial intelligence (AI) firm Myrissi to take on its cutting-edge sensory translating tech that connects smell, colour and emotions, enabling innovative storytelling and fresh consumer engagement...

Swathes of people worldwide are now balancing professional and personal life from the home - a significant shift in consumer trends set to last some time (Getty Images)

COVID-19 Consumer Shifts Close-Up - Part I

COVID-19 has triggered an ‘enduring focus on the home’, says expert

By Kacey Culliney

Consumers worldwide are increasingly focused on the space they call home during the COVID-19 crisis, as professional and personal lines blur with work-from-home models. And this has created an important shift in how consumers integrate beauty into their...