Consumers worldwide are increasingly focused on the space they call home during the COVID-19 crisis, as professional and personal lines blur with work-from-home models. And this has created an important shift in how consumers integrate beauty into their...
Malaysian make-up brand Nita Cosmetics plans to launch two new products every month this year as a sign of its confidence in the recovering make-up category.
Reviews on cosmetics portal @cosme have revealed several new make-up needs and concerns that have emerged in Japan during the ongoing COVID-19 pandemic and suggests how beauty brands can adapt to these trends.
Japanese cosmetic giant Shiseido Company has announced the decision to sell its low-cost personal care business to CVC Capital Partners in a deal worth 160 billion yen ($1.5bn) in order to focus on its more high-end cosmetic brands.
The move by France to provide a government platform enabling beauty manufacturers to qualify for exemptions when exporting general-use cosmetics to China should carve out a path for other countries to follow, says a Procter & Gamble executive.
Bulgarian online retailer Undone Store has added South Korean skin care brand Boutijour into its portfolio in January 2021 as it looks to double the number of brands on the store by the end of this year.
Unilever-owned POND’S says its goal is to double its e-commerce business over the next five years as it aims to ramp up growth in the South East Asian region.
Personal care giant Colgate-Palmolive has reported a net sales rise for the fourth quarter and full year of 2020 – growth it says can be continued with the right strategies, particularly around premium innovation.
Japanese beauty company Shiseido has debuted EFFECTIM, a new anti-ageing skin care brand targeted at China’s skin care market, where anti-ageing products and beauty devices are in high demand.
A newly launched Australian green beauty brand is aiming to develop a whole range of waterless beauty products to tap into what it believes is the next wave in the sustainable beauty movement.
Health and beauty retailer A.S. Watson is aiming to set a new standard for fast deliveries to fulfil the increasingly demanding needs of SEA beauty consumers.
A Singapore-based aesthetics firm has developed an 100% plant-based anti-bacterial facial mist that it claims can prevent maskne while hydrating and soothing the skin.
South East Asian e-commerce firm Shopee is eyeing a golden opportunity to tap into previously hard-to-reach demographics, opening up new opportunities for beauty brands on the online platform.
![Nita Cosmetics plans to launch two new products every month this year. [Nita Cosmetics]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/04/malaysia-s-nita-cosmetics-ramps-up-npd-to-catch-return-of-make-up-demand/12144242-1-eng-GB/Malaysia-s-Nita-Cosmetics-ramps-up-NPD-to-catch-return-of-make-up-demand_news_teaser_medium.png)
![Data from @cosme suggests how beauty brands can adapt to new make-up trends. [GettyImages]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/04/cosme-data-suggests-japanese-consumers-have-developed-new-make-up-needs-and-preferences/12161052-1-eng-GB/cosme-data-suggests-Japanese-consumers-have-developed-new-make-up-needs-and-preferences_news_teaser_medium.jpg)
![Shiseido has announced the decision to sell its low-cost personal care business for $1.5bn. [Shiseido/Senka]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/04/shiseido-sells-off-personal-care-division-for-1.5bn-to-focus-on-high-end-skin-care/12160915-2-eng-GB/Shiseido-sells-off-personal-care-division-for-1.5bn-to-focus-on-high-end-skin-care_news_teaser_medium.jpg)
![ndota Spa is stepping up its presence in China by launching its flagship stall on Tmall Global. [endota]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/endota-to-reinforce-presence-in-china-with-launch-of-tmall-global-flagship-store-in-early-2021/12069180-1-eng-GB/endota-to-reinforce-presence-in-China-with-launch-of-Tmall-Global-flagship-store-in-early-2021_news_teaser_medium.jpg)
![POND’S says its goal is to double its e-commerce business over the next five years. [POND'S]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/pond-s-aiming-to-double-e-commerce-business-over-the-next-five-years-as-it-works-to-scale-up-business-in-sea/12140627-1-eng-GB/POND-S-aiming-to-double-e-commerce-business-over-the-next-five-years-as-it-works-to-scale-up-business-in-SEA_news_teaser_medium.jpg)
![Shiseido has debuted EFFECTIM, a new anti-ageing skin care brand targeted at China’s skin care market. [Shiseido / EFFECTIM]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/02/shiseido-s-latest-brand-effectim-taps-china-s-demand-for-anti-ageing-beauty-devices/12118176-1-eng-GB/Shiseido-s-latest-brand-EFFECTIM-taps-China-s-demand-for-anti-ageing-beauty-devices_news_teaser_medium.png)
![Green + Bare aiming to develop a whole range of waterless beauty products. [Green + Bare]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/waterless-beauty-the-next-eco-trend-as-consumers-look-for-next-step-in-sustainability-green-bare/12105693-1-eng-GB/Waterless-beauty-the-next-eco-trend-as-consumers-look-for-next-step-in-sustainability-Green-Bare_news_teaser_medium.jpg)
![.S. Watson is aiming to set a new standard for fast deliveries to fulfil the increasingly demanding needs of SEA beauty consumers. [ASW]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/02/a.s.-watson-says-speedy-service-key-to-fulfilling-needs-of-sea-beauty-consumers/12138370-1-eng-GB/A.S.-Watson-says-speedy-service-key-to-fulfilling-needs-of-SEA-beauty-consumers_news_teaser_medium.jpg)
![ONLY Group develops 100% plant-based anti-bacterial facial mist. [ONLY Group]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/only-group-develops-anti-bacterial-facial-mist-to-keep-maskne-at-bay/12101199-1-eng-GB/ONLY-Group-develops-anti-bacterial-facial-mist-to-keep-maskne-at-bay_news_teaser_medium.jpg)
![Shopee is eyeing a golden opportunity to tap into previously hard-to-reach demographics, opening up new opportunities for beauty brands on the online platform. [Shopee]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/01/shopee-details-how-beauty-brands-could-benefit-from-expansion-drive/12138213-5-eng-GB/Shopee-details-how-beauty-brands-could-benefit-from-expansion-drive_news_teaser_medium.png)
![Welcia-BHG Singapore is focusing on increasing its percentage of Japan-made offerings. [Welcia-BHG]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/japnese-retailer-welcia-bhg-sees-more-j-beauty-offerings-in-singapore-as-key-for-growth/12228341-1-eng-GB/Japnese-retailer-Welcia-BHG-sees-more-J-beauty-offerings-in-Singapore-as-key-for-growth_wrbm_tiny.jpg)
![Chinese researchers from Sichuan University have developed a liquid foundation made from hemp cellulose nanocrystals. []](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/chinese-team-develops-easy-to-remove-hemp-based-foundation-to-minimise-skin-damage/12208619-1-eng-GB/Chinese-team-develops-easy-to-remove-hemp-based-foundation-to-minimise-skin-damage_wrbm_tiny.jpg)
![Organic Bioactives is focusing on expanding its reach in Asia. [GettyImages]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/03/01/organic-bioactives-aiming-to-grow-exposure-in-asia-after-bagging-top-l-oreal-innovation-prize/12216862-1-eng-GB/Organic-Bioactives-aiming-to-grow-exposure-in-Asia-after-bagging-top-L-Oreal-innovation-prize_wrbm_tiny.jpg)
