Losing its colour? Data suggests Japanese consumers have developed new make-up needs and preferences

02-Mar-2021 - Last updated on 02-Mar-2021 at 01:33 GMT

Reviews on cosmetics portal @cosme have revealed several new make-up needs and concerns that have emerged in Japan during the ongoing COVID-19 pandemic and suggests how beauty brands can adapt to these trends.

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Losing its colour? Data suggests Japanese consumers have developed new make-up needs and preferences

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