E-commerce platform Shopee details how beauty brands could benefit from expansion drive By Amanda Lim 02-Mar-2021 - Last updated on 02-Mar-2021 at 01:33 GMT Facebook Twitter Linkedin Email to a friend South East Asian e-commerce firm Shopee is eyeing a golden opportunity to tap into previously hard-to-reach demographics, opening up new opportunities for beauty brands on the online platform. Top 10 most-read cosmetics stories of February New retail standards: A.S Watson highlights the five trends that are shaping the future of its retail business Losing its colour? Data suggests Japanese consumers have developed new make-up needs and preferences P&G is trying to close the physical and e-commerce shopping divide Blue gold: Waterless beauty the next eco-trend as consumers look for ‘next step’ in sustainability – Green + Bare ‘No limit to the growth potential of China’: L’Oréal’s next CEO eyes major opportunities for skin care and hair care E-commerce platform Shopee details how beauty brands could benefit from expansion drive Skin beauty revival: Shiseido outlines plans for key brands as it seeks to recover from COVID-19 slump Bridging the gap: SK-II turns to personalisation to forge closer consumer connections via e-commerce ‘Prestige first’: Shiseido sells off personal care division for $1.5bn to focus on high-end skin care Shiseido’s struggles: Japanese giant reports net sales declines in Q4 and 2020 against tough COVID-19 conditions Prev 1 … 5 6 7 8 9 … 11 Next