The global beauty and personal care market is bouncing back from a difficult COVID-19 period, and skin care will be the frontrunner in future growth as consumers continue to prioritise ‘skinimalism’ routines, according to Euromonitor International.
The consumption shifts brought about by the global COVID-19 pandemic is pushing Indian personal care brand Bombay Shaving Company to centre its product development on premiumisation and sustainability.
Beauty brands looking to tap into the Chinese market cannot afford to ignore popular social and shopping app RED in order to build their presence and gain trust among Chinese beauty consumers, claims a leading strategy and consulting outfit.
Colgate-Palmolive’s Sanex brand has developed a shower gel, bath foam and deodorant range using pre and postbiotics to support the skin’s microbiome, launched following five years of R&D efforts and input from external dermatology and science experts.
Millennial beauty consumers are adopting buy now, pay later (BNPL) services because they remove the ‘emotional friction’ of purchases by helping to spread the cost, according to Singapore-headquartered platform hoolah.
Carbon neutrality remains relatively nascent in beauty and personal care, but extensive and long-standing green efforts and a strong consumer appetite will propel the sector in the ongoing race, says a GlobalData analyst.
In this round-up of the top five stories on the digital developments and beauty tech in the cosmetics industry, featuring the SENSAI’s online expansion in Europe, Amorepacific’s latest investments in personalised beauty and more.