The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...
A Singapore-based start-up is set to launch a range of waterless shampoos to tackle the issue of plastic waste and water scarcity in 2022 after delays brought about by COVID-19.
Japanese beauty major Shiseido is throwing its full weight behind skin care with its CEO believing there are “emerging segments” that it can capitalise on in the next few years.
![These five future beauty cohorts cross geographies, age-groups and genders with very deep desires and needs in cosmetics and personal care that they will be looking to brands to fulfil [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/05/wgsn-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics/12900807-1-eng-GB/WGSN-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics.jpg)
![The Powder Shampoo to launch a range of waterless shampoos to tackle the issue of plastic waste and water scarcity. [The Powder Shampoo]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/singapore-start-up-to-launch-eco-conscious-hair-care-brand-with-waterless-shampoos/12854825-1-eng-GB/Singapore-start-up-to-launch-eco-conscious-hair-care-brand-with-waterless-shampoos.jpg)
![Shiseido taking steps to strengthen the foundation of its business with skin care. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-ceo-on-why-skin-care-set-to-become-even-bigger-post-pandemic/12882397-1-eng-GB/Shiseido-CEO-on-why-skin-care-set-to-become-even-bigger-post-pandemic.jpg)
![Latest developments from the South Korean beauty market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/korea-focus-able-c-c-kolmar-and-more-in-this-k-beauty-round-up/17357973-1-eng-GB/Korea-focus-Able-C-C-Kolmar-and-more-in-this-K-beauty-round-up.jpg)
![Able C&C has furthered its partnership with Japanese discount chain Daiso with new makeup launch. [A'pieu]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/a-pieu-and-daiso-launch-exclusive-2-makeup-line/17339117-1-eng-GB/A-pieu-and-Daiso-launch-exclusive-2-makeup-line.jpg)
![Down Under Enterprises is setting sights on the Asian market as environmental sustainability and traceability become increasingly important. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/down-under-enterprises-shifts-focus-to-china-as-environmental-sustainability-traceability-come-into-the-spotlight/17304932-1-eng-GB/Down-Under-Enterprises-shifts-focus-to-China-as-environmental-sustainability-traceability-come-into-the-spotlight.jpg)
![News updates from Shiseido, Dr.Ci:Labo, Sephora, and more. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/updates-from-shiseido-dr.ci-labo-sephora-and-more/17334944-1-eng-GB/Updates-from-Shiseido-Dr.Ci-Labo-Sephora-and-more.jpg)
![Clariant has underscored the importance of localisation strategies and distribution capabilities in China with beauty trends evolving at a rapid pace. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/16/clariant-emphasises-importance-of-localisation-in-the-era-of-viral-trends/17327969-1-eng-GB/Clariant-emphasises-importance-of-localisation-in-the-era-of-viral-trends.jpg)
