Hot topics: Top 5 beauty and cosmetics stories trending on our socials right now

By Amanda Lim contact

- Last updated on GMT

[Getty Images]
[Getty Images]

Related tags: Apac, Cosmetics, trending

In our round-up of the top five stories trending online, we highlight the trend of silicone-free hair care, a start-up that is using its proprietary tech to produce natural ingredients in a sustainable manner, and more.

Silicone-free ‘one of the most important’ hair care trends in Korea

The pervasiveness of the clean beauty movement and the increasing emphasis of health is driving the demand for silicone-free hair care products in South Korea.

The emphasis on health has also been influenced by the clean beauty movement, which has permeated across Korea’s personal care landscape, influencing skin care, make-up and now, hair care.

Most notably, the clean beauty and health movement is fuelling the demand for silicone-free hair care products.

Allozymes claims proprietary tech increases actives yields, boosts sustainability

Biotechnology start-up Allozymes’s claims its proprietary tech gives the cosmetic industry a way to produce natural active ingredients in an environmentally responsible manner, while also reducing cost, time and resources.

The company’s proprietary microfluidics technology allows the company to study and sieve out the right enzymes by using tiny water droplets as vessels so it can move through the hardware.

This gives the firm 200 times higher chance of success, allowing it to engineer one enzyme in around two months.

Givaudan eyes gap in the men’s cosmetics market for pore-reducing products

Ingredients firm Givaudan says there is gap in the men’s segment for cosmetics that can reduce large pores, particularly among Chinese males.

From its consumer market research, Givaudan identified that men were particularly concerned about visible pores. One finding highlighted that large pores were the primary worry of around two-thirds of Chinese men.

Recently, it launched Neoporyl, an active ingredient that claims to reduce pore size quickly. One of its tests on Asian skin showed that it was capable of a 30.2% reduction of pore size in one week.

Evidence of long COVID hair loss could spur demand for effective natural solutions

Gencor Pacific is eyeing huge opportunities in Asia Pacific’s anti-hair loss market, as studies show it is a common effect of long COVID.

The company made its entry into the beauty and personal care market with HairAGE Vitae, an Ageratum conyzoides extract.

The company believes the ingredient has “interesting prospects”​ and will continue to conduct more research on it to explore its potential.
Rethinking retail: Shiseido’s Elixir partners with Lazada to push O2O strategy in SEA expansion

Japanese beauty giant Shiseido has partnered with South East Asian e-commerce firm Lazada to engineer the online-to-offline expansion strategy of skin care brand Elixir in the region.

In August, Elixir unveiled its first standalone boutique in SEA in Takashimaya Shopping Centre, at the heart of Singapore’s shopping district.

While the brand has been gaining traction on Lazada, the brand recognised the importance of having a physical presence to create meaningful experiences for today’s consumers and be a touchpoint for the consumer.

Related topics: Market Trends, All Asia-Pacific

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