'Growing steeply': Silicone-free 'one of the most important' hair care trends in Korea
'Growing steeply': Silicone-free 'one of the most important' hair care trends in Korea
The pervasiveness of the clean beauty movement and the increasing emphasise of health is driving the demand for silicone-free hair care products in South Korea, with one supplier believing it to be among the most crucial trends in K-beauty.