Product profiles: Latest news on the hottest beauty products in APAC

HUL pushes skinification across portfolio to stay ahead of shifting India market​​

Unilever’s India subsidiary, Hindustan Unilever (HUL) is pushing skinification innovations across brands and categories as the trend sweeps across the market.

Rohit Jawa, chief executive officer and managing director of HUL, highlighted that India was in the midst of rapid changes which is influencing various sectors, including fast-moving consumer goods (FMCG).

This is driving trends such as skinification, which focuses on the incorporation of skin care benefits into products such as makeup and hair care.

Garnier brand renewal: Asia’s skin care ideals are ‘aspirational for the rest of the world’​​

Skin care brand Garnier unveils a new and improved product line-up led by Asian innovation and green beauty mission.

Garnier announced its renewed product range at the Green Academy launch in Singapore.

“We are renewing all our products with more efficacious formulas, new packaging, and exciting breakthrough innovations made just for Asian skin,” said Andre Albarran, Garnier senior vice president of global marketing for emerging markets.

Shiseido’s Maquillage set to expand on successful serum foundation with cushion format​​

Maquillage will launch a cushion version of the Dramatic Essence Liquid in August to meet the demand for serum foundations.

The Maquillage Dramatic Essence Cushion Glow will launch on August 21.

It will contain the same ingredients as the original Dramatic Essence Liquid, including water lily extract, hyaluronic acid, collagen, glycylglycine and glycerin.

The brand claims that the serum is able to improve skin texture while the foundation minimises the appearance of pores.

Estée Lauder will launch Japan-produced quasi-drug skin range in September​​

Estée Lauder is set to launch a quasi-drug skin care line, Aqua Charge, in September that was researched, developed, and produced in Japan.

The Aqua Charge range was developed in collaboration with Yushin Shuzo, a sake brewery based in the Kagawa Prefecture.

According to the company, the range “from development to manufacturing, was 100% produced in Japan and tested on Japanese women.”​

Additionally, its safety has been confirmed on tests on sensitive skin, said the firm.

KIWABI revamps dual-function product, obtains vegan, halal certs to expand consumer base​​

KIWABI reformulates its grey hair-cover and treatment product to satisfy the needs of a wider audience, including Muslim and vegan consumers.

Part of the brand’s ROOT VANISH range, the product claims to cover grey hair while nourishing it, with the revamped version being gentler on the skin and more user-friendly.

Based on customer feedback, KIWABI conducted multiple trial and error testings before finalising the ingredients in the reformulation.