As our skin ages and loses its elasticity, pores tend to enlarge, making it more likely for makeup become deeply lodged in, making it harder to remove.
DHC study presented at the 49th Japan Society of Cosmetic Scientists suggested that traditional cleansing may not effectively push the cleansing agent into these deeper areas.
This inadvertently requires more force to dislodge and remove the makeup, leading to more vigorous cleansing.
However, this increased friction can be harmful, especially to delicate or ageing skin, potentially causing irritation, damage, or inflammation.
The concern is that repeatedly applying strong force to cleanse makeup could worsen skin conditions over time.
The researchers compared the cleansing outcomes of subjects in their 20s and 50s.
An oil-based foundation was applied to cheek and cleansed under controlled conditions of constant pressure and speed to compare how much makeup remained.
The results revealed that people in their 50s more makeup residue after cleansing.
This led to the conclusion that mature skin required more forceful cleansing compared to those in their 20s.
To address this issue, the company developed a balm cleanser that works to dissolve the makeup trapped within the pores, eliminating the need for any harsh scrubbing that will minimise irritation.
Minimising skin stress
The company believes this gentle approach will be particularly beneficial for those with larger pores or sensitive skin.
This development is aligned with the broader shift towards gentle yet effective products, which has been driven by the growing awareness of skin health, the skin microbiome and the potential damage of harsh products and treatments.
According to the company, this innovation was able to work on both small and large pores to ensure a thorough cleansing.
“This technology has been shown to provide equal or greater cleansing effects than conventional technologies, regardless of the size of pores, even with weak pressure, suggesting that it places less strain on the skin.”
DHC plans to utilise this breakthrough technology to develop new products that can potentially offer a solution to a common skin care concern for individuals with larger pores, especially those with mature skin.
DHC is a Japanese beauty and wellness brand founded in 1972 and is considered a staple in the Japanese drugstore channel.
The brand is best known for its Deep Cleansing Oil, an olive oil-based cleanser which has gained a global following. According to the brand, over 160 million bottles have been sold globally.
