The heightened consumer awareness for health, safety and efficacy has created the demand for ‘cleanical’ beauty – cosmetic products that focus on clinical efficacy and clean formulations. This growing trend reflects consumers' increasing desire for high performing products that are also safe and ethical. More than ever, beauty brands must develop products backed by real scientific research while also adhering to principles of clean beauty such as ingredient transparency and eco-awareness. In this webinar, join us and our industry experts as we unravel this prominent trend from multiple angles, including ingredient sourcing, formulation, sustainable packaging, and ethical practices.
